Ever misspelled gooogle.com or gogle.com and still ended up on the correct webpage? It is because Google, like many other companies, bought out close-sounding/similar or misspelled domains and redirected them to the correct website. This is usually done for a few reasons:
- Companies know people will misspell in a rush and to lose that traffic/clientele over a misspelled word is not worth a few extra dollars spent.
- Companies try and avoid possible competition/scammers stealing website traffic/clients
- It is done in order to protect the business from money extorsion from what is known as cyber-squatting.
As a result, it is very important to spend a little money at the beginning and purchase a few versions of the company name ending as .com, .net, and a custom one like .shop or .store.